'52 Chief Pontiac Hood Ornament
3 : 2 Aspect Ratio
The first preserved hood ornament may have been a gilded Falcon mounted on King Tut's Chariot.
The automobile industry used it as a simple decoration for the radiator cap
which evolved to the signature badge or logo of each automaker or model.
The ornament quickly became an art form in its own right
with glass artists like René Lalique or fine castings by Louis Lejuene.
This branding was big business and companies like Boyce Motormeter
had 2000 employees in the US, England, Canada, Australia, France and Germany
working on hundred's of corporate accounts in the mid twenties.
The Odawa leader Pontiac was one of these classic logos in America.